SAN FRANCISCO, CA--(Marketwire - Sep 21, 2011) - Krux Digital (kruxdigital.com), the technology leader in consumer internet data management, has raised an additional $11 million in a round led by Accel Partners and IDG Ventures, with early investors participating as well. The company plans to use the funds to accelerate its growth, extend its US leadership position, and expand its global footprint. Krux also welcomes two seasoned investors to its leadership team: Arthur Patterson, Founding Partner at Accel, and Alex Rosen, Managing Director at IDG Ventures, are joining the company's Board of Directors.

"Over the last eighteen months, Krux has moved quickly to define a new layer in the Internet technology stack, setting the market standard for how companies responsibly and profitably extract value from consumer data," said Accel's Arthur Patterson. "Accel is proud to support this new leader in audience data monetization technology and a team with whom we've had excellent prior success."

This additional capital will hasten company growth and fuel innovation. The company will increase Bay Area and New York City presence, drive rapid expansion in its market-facing and engineering teams, and extend its global reach through targeted European build-out. Since launching in August 2010, the company has gained significant market traction and delivered a comprehensive Consumer Internet Data Management (CIDM) platform. This year, the US and European client base has more than doubled, with dozens of leading media companies joining the roster. Through the adoption and deployment of Krux CIDM, digital publishers and website operators are able to protect, manage, and responsibly monetize consumer data signatures across multiple devices, sources, and formats.

"The digital media industry has been crying out for the technology and expertise to effectively compete in the data game, and Krux has responded to this call," stated IDG Ventures' Alex Rosen. "Given our own media heritage, the IDG Ventures team is incredibly excited to be working with Tom Chavez and his team at Krux as they serve up the infrastructure and insight that media principals rely on to catalyze new revenue from advertising, content, and commerce."

"Krux's progress to date has been made possible through the support and guidance of many early investors and advisors, most notably current board members Howard Charney and Mike Galgon. I'm delighted to be adding Alex Rosen and Arthur Patterson to the mix as well. Any entrepreneur would be lucky to have access to just one of them, but to be able to draw on all four is, frankly, a bit humbling," explained Tom Chavez, Krux co-founder and CEO. "With their continued guidance and support, the hard work of the Krux team, and the vision and trust of our clients, we'll build on today's foundation and continue to help our clients serve up cooler, smarter, safer web experiences for their consumers."

About Krux Digital:
Krux Digital, Inc., founded in 2010, gives websites a platform to safeguard, manage, and make responsible use of consumer data signatures across multiple devices, sources, and formats. With Krux, websites become more secure, more intelligent conduits of consumer interests, behaviors, and intent. With Krux, consumers gain confidence that their favorite websites are operating under the plain light of day. More than twenty leading publishers and website operators in the US and Europe have adopted Krux technology. Find out more at www.kruxdigital.com.